Shanth’s Dairy

March 9, 2008

Tum Chalo to Hindustan Chale

Filed under: Issues — Shanth @ 11:00 am
Tags: , , , ,

This is one of the best ads I have seen lately. It is the new anthem of Times of India’s campaign Lead India. I was back home when TOI started the India Poised initiative. It was in the news papers all over .The Lead India campaign part of India poised initiative was all about a single word “DO”. This campaign is everything about action.”Tum Chalo” anthem certainly says it all. It shows how a small force can trigger change. I know many of us are eager to do something for our India. But we are all waiting for a big great idea, that we believe can transform India overnight. But the message the video wants to convey is simple, you can make a big difference with a small initiative like this.

कैसी जाने बूंदे आई, जाने कैसा दर्द लायी
सामने क्या हैं ये तेरे, क्यों रुका हैं तू बता रे,
कौन तुझ को पार लेगा, कौन होगा वो मसीहा
वो जीसे तू दूंड ताहैं वो ही हैं तू, तू वोही हैं
तुज मे तेरा रास्ता हैं, तुझ मे तेरा हैं सहारा
तूही तुझ को पार लेगा, तूही हैं तेरा किनारा
तुज मे तेरा रास्ता हैं, तुझ मे तेरा हैं सहारा
तूही तुझ को पार लेगा, तूही हैं तेरा किनारा
..कीसे दूंड़ता हैं, तूही हैं तेरा सहारा

-Written by Gulzaar, Music by Shankar-Ehsaan-Loy and Sung by Shankar Mahadevan

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