Google does it all over again. This time it’s Google Knol (As in Knowledge). Google Knol is supposedly a place to share “knowledge”, Knol being a unit of knowledge. On the first look it gives you a feel of any other blogging site. It is a place where you share your expertise on a given topic, not just offer your two cents on it. So I guess the readers assume that you know and understand what exactly you are putting under a topic. Further more it promotes collaboration. So anybody can contribute to the topic, suggest a change and even rate a post. So now that starts to give a feel of Wikipedia. The difference here is you get to put your name on top of the article/Knol. So you get all the privileges associated with the article. I am sure that will be major catalyst to the success of Knol project.
There are already a bunch of knols posted on topics ranging from Lung Cancer by Thoracic Surgeon at NYU to Toilets Clogs by The Family Handyman Magazine. There seems to be a Knol Administrator advising the users over the contents. I guess the admin makes sure the knols appear like professional writing in terms of grammar and content. Google maintains the versions of the knol and anybody can see all published versions. But here comes the best part, putting it as Google says it, “a knol may include ads from our AdSense program. If an author chooses to include ads, Google will provide the author with a revenue share from the proceeds of those ad placements.” Is not that wonderful?
I would not be surprised if the Knol to bypass Wikipedia in terms of the number of articles, the quality of the content and ofcourse the numbers of visitors in the very near future. Google does the magic again by coming up with a great business plan which also has a great deal to offer to community.


